If you think you can get a leg up on your competitors by posting negative things about them via Google Ad Words, hoping they'll turn up in your competition's search results, think again. ServiceMagic is facing a hefty lawsuit from Indianapolis-based Angie's List after the company used Angie's List's name in paid Google Ad Words search results, promoting ServiceMagic and criticizing Angie's List. Slingshot SEO's Aaron Aders weighs in on this conflict, and breaks down the blurry line between Ad Words and SEO.
Aaron Aders- Slingshot SEO (click to listen). Clip courtesy of The Pete the Planner Show on 93 WIBC.
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