Burning money

Written by
Peter Dunn

Consumption: the using up of a resource

How do you view consumption? My view of consumption has changed greatly within the last 12 months. I'm sure that yours has too. I think Americans, in general, have had a really strange view of consumption within the last 30 years. We don't really view the product that we are consuming as a resource.

As I pulled into the Pete the Planner World Headquarters today I noticed that there was a giant diesel pick-up truck parked out front. There was nobody in the truck, yet it was running. I heard the truck idling (empty) for about 15 minutes. How could you possibly justify doing that given the price of diesel fuel? Either he doesn't care, or he doesn't know. I am guessing that he doesn't know how much he doesn't care.

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