Do non-profits truly care about their donors?

Steven Shattuck is trying to find out. About a year ago Bloomerang, a company which provides donor management software and where Steven is the VP of Marketing, did their first $5 donor challenge. The premise is simple. Send a $5 donation to a lot of charities in a select city and then grade them on how well they communicate with the donor after the donation. Last year’s test city was Indianapolis, this year it’s Chicago. Find out the results of this fascination experiment in my interview with Steven from last week’s The Pete the Planner Show on WIBC.

Leave a Reply

Your email address will not be published.