If you think you can get a leg up on your competitors by posting negative things about them via Google Ad Words, hoping they’ll turn up in your competition’s search results, think again. ServiceMagic is facing a hefty lawsuit from Indianapolis-based Angie’s List after the company used Angie’s List’s name in paid Google Ad Words search results, promoting ServiceMagic and criticizing Angie’s List. Slingshot SEO‘s Aaron Aders weighs in on this conflict, and breaks down the blurry line between Ad Words and SEO.
Peter Dunn a.k.a. Pete the Planner® is an award-winning financial mind and a former comedian. He’s a USA TODAY columnist, author of ten books, and is the host of the popular radio show and podcast, The Pete the Planner Show. Pete is considered one of the foremost experts on financial wellness in the world, but he’s just as likely to talk your ear off about bass fishing.